In India price war between touch screen mobile phone has just begun. While Samsung India has created a stir with Corby, which it launched a few weeks ago, Samsung's Corby, available in four models, is priced below Rs 10,000, much lower than Taiwanese firm HTC's phones for less than Rs 15,000. Samsung is seeking to change the market dynamics by targeting on teenagers and youth.
Corby also offers users on the move access to Facebook, Twitter and MySpace, etc features. Samsung India's general manager, marketing Asim Warsi, says: "Touch pad provides a new way of engaging with a mobile phone."
Not only Samsung but Nokia is also stepping forward in the war. Vipul Sabharwal, sales director of Nokia India, says, "Nokia is focused on taking the touch experience to the masses by launching products at competitive prices".
Asim Warsi also said, "The touch screen segment is growing fast in a market where overall mobile phones sales are flat. It also helps in increasing our average selling price per phone and therefore share in terms of value."
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Corby also offers users on the move access to Facebook, Twitter and MySpace, etc features. Samsung India's general manager, marketing Asim Warsi, says: "Touch pad provides a new way of engaging with a mobile phone."
Not only Samsung but Nokia is also stepping forward in the war. Vipul Sabharwal, sales director of Nokia India, says, "Nokia is focused on taking the touch experience to the masses by launching products at competitive prices".
Asim Warsi also said, "The touch screen segment is growing fast in a market where overall mobile phones sales are flat. It also helps in increasing our average selling price per phone and therefore share in terms of value."
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